2019–PRESENT01
Co-founder · Former CEO
Ahangar Formerly Asroon
A technology-driven, knowledge-based steel trading company rooted in a family business active in the steel industry since at least 1997. I served as CEO until 2026.
LEADERSHIP MEETS CURIOSITY
Mostafa
Heidari.
Entrepreneur. Co-founder. Business Builder.
Building businesses at the intersection of industry, technology, and strategy.
Exploring new opportunities in international business, finance, and artificial intelligence.
BASED IN TEHRAN, IRAN35.6892° N · 51.3890° E
A LITTLE STRATEGY.
A LOT OF POSSIBILITY.
A LOT OF POSSIBILITY.
Mostafa Heidariمصطفی حیدری
ALWAYS LOOKING FORWARD
STRATEGY✳︎LEADERSHIP✳︎ARTIFICIAL INTELLIGENCE✳︎FINANCE✳︎CURIOSITY
01 / ABOUT MEDriven by purpose.
Driven by purpose.
Powered by curiosity.
I’m an Iranian entrepreneur and co-founder of Ahangar, a technology-driven steel trading company.
My entrepreneurial journey began in 2019, when I co-founded the business with my brother and initially led its marketing activities. After gaining experience at Digikala, one of Iran’s leading e-commerce companies, I returned to Ahangar as CEO to help lead its next stage of growth.
During my tenure, Ahangar grew into a business generating over $10 million in annual revenue, with a portfolio of more than 10,000 products and strong year-over-year growth.
In 2026, I stepped away from day-to-day executive management to focus on business strategy and explore opportunities in international business, finance, and artificial intelligence.
My current interests include:
International BusinessCorporate Finance & Capital RaisingArtificial IntelligenceEntrepreneurshipBusiness Strategy
02 / MY JOURNEY
PEOPLE. BUSINESS. PROGRESS.Experience with perspective.
CAREER PROGRESSION02
From marketing to business strategy
Ahangar Formerly Asroon
Co-founder & Marketing Lead, starting in 2019.
Chief Executive Officer, after returning from Digikala until 2026.
Co-founder & Business Strategist, 2026–Present.
OCT 2020 — MAY 202103
Customer Success Manager
Digikala دیجیکالا
Worked in customer success and digital business operations at one of Iran’s leading e-commerce companies. This experience shaped my approach to customer-centric business development and technology-enabled operations.
AHANGAR / KEY ACHIEVEMENTS
Business growth & team development
Helped grow the business to over $10 million in annual revenue and contributed to a track record of at least 2× year-over-year growth.
Expanded the product portfolio to more than 10,000 items and helped build teams across sales, procurement, marketing, and operations.
Led business strategy and organizational development during the company’s expansion.
Technology & digital operations
Contributed to the development of a proprietary ERP platform and supported AI-powered steel price forecasting.
Helped develop digital tools for estimating steel requirements in construction projects.
THE FOUNDATION
Strategic Management
Master’s studies · Islamic Azad University,
Science and Research Branch, Tehran · From 2019
Business Management
Bachelor’s · Lorestan University
2015–2018
PROFESSIONAL DEVELOPMENT
Finance & people
Continued professional education in Corporate Finance, Leadership, and Human Resources Management.
Marketing & product
Continued professional education in Marketing & Digital Marketing and Product Management.
03 / BEYOND THE DESK
There’s more to the story.
What keeps me inspired,
curious, and looking ahead.
AI & learning
New ideas. Better questions.
An ever-evolving perspective.
Finance
Understanding value and the
decisions that shape our future.
Music
A different rhythm.
A fresh source of inspiration.
Nature & exploration
Finding perspective through
nature, travel, and photography.
Also finding joy in photography, travel, and the art of pottery.
04 / LET’S CONNECTGood conversations
Good conversations
create possibilities.
Have an idea, a shared interest, or a new perspective?
I’d love to hear from you.